Privacy Policy

PRIVACY POLICY

This Privacy Policy describes how ByPurest (the “Site” or "bypurest.com") collects, uses, and shares your personal information when you visit or make a purchase.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we gather information on the individual web pages or products you view, what websites or search terms brought you to the Site, and how you interact with the Site. We call this automatically-collected data “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device, often containing an anonymous unique identifier. For more information about cookies, and how to disable them, visit All About Cookies.
  • Log Files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to record information on how you browse the Site.

When you make or attempt a purchase through the Site, we collect certain information, including your name, billing address, shipping address, payment information (e.g., credit card numbers), email address, and phone number. We call this “Order Information.”

When we refer to "Personal Information" in this policy, it includes both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information to:

  • Process your orders (including payment processing, arranging for shipping, and providing invoices and/or order confirmations);
  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising about our products or services, in line with your preferences.

We use the Device Information to:

  • Identify potential risks and fraud (especially using your IP address);
  • Improve and optimize our Site (e.g., by generating analytics on how customers browse and interact with the Site and assess the success of our marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third-party service providers to help us provide our services and fulfill orders, as described above. For example:

  • We use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We use Google Analytics to understand how customers use our Site — more information can be found here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-out.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, or protect our legal rights.

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you are entitled to certain rights regarding your personal information:

  • Right to Access: You can request details on the personal information we have collected about you.
  • Right to Deletion: You can ask us to delete your personal information, subject to certain exceptions (e.g., transaction history, legal obligations).
  • Right to Opt-Out: You can opt-out of the sale of your personal information to third parties.

To exercise these rights, contact us at bypurest@gmail.com. We will verify your request and respond within the time required by law.

For more information on your rights under the CCPA, please visit California Consumer Privacy Act.

Data Retention

We will maintain your Order Information for our records unless you request its deletion.

Data Security

We take your privacy seriously and use industry-standard security measures to protect your information. All transactions are processed through secure gateways and encrypted using SSL technology. We work with trusted third-party service providers that comply with stringent security measures.

Behavioral Advertising

We use your Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. To learn more about targeted advertising, visit the NAI’s educational page.

You can opt out of targeted advertising using the following services:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 12.

Contact Us

For more information on our privacy practices, if you have any questions, or if you would like to exercise your rights, please contact us by email at bypurest@gmail.com.